Can you lower your CAC with cappuccino? A growth story

Can you lower your CAC with cappuccino? ☕ Guillaume "𝑮" Cabane says yes! "G" is one of the best growth experts in the world, when he said this on a 20VC podcast, it caught my attention right away.

I'm constantly trying to level up my #growth strategy and learn from the best. In this new series, I'll be highlighting #growthmarketing stories from world class b2b saas growth, marketing, and product experts.

Guillaume "𝑮" Cabane, co-founder of HyperGrowth shares his craziest growth experiment on the 20VC podcast. While G was at Segment, he used reverse IP to send cappuccinos to website traffic to lock in demo’s for $20.

Okay, interesting...how the heck did he pull that off?

🤖 When a person landed on the website, normal chatbots ask “how can we help you” or "What are you looking for". Something boring and ignorable. Here, G changed the chatbot prompt to “how do you like your coffee”?

It stuck out immediately because it's unexpected, different from the norm, and conversational.

☕ The chatbot would ask for your first name and if they could send you a coffee, obviously customized to your exact preferences. Who would say no! While you were waiting for the coffee (delivery via postmates), they would ask “Hey do you have 20 min for a demo?” Of course you said yes.

But still - how did they manage this? Segment used the reverse IP and the company HQ info (pre-covid when folks still worked at an office), and the prospects first name. Very innovative and impressive.

What stands out to me:

✅ break through the clutter with a personalized, unexpected message

✅ leverage the info you DO have (IP address, company name, visitor first name)

✅ provide value upfront before asking for anything

💡 The biggest win: a low cost offer that delivers personalized value and literally warms up your prospect before the demo. 🏆

For the full video by @20VC:

https://lnkd.in/enRvDAjt 

Jump to 1:09 for the Cappuccino story